Why Competitive Pricing Intelligence Matters in the Age of AI
Pricing in B2B markets has always been challenging. It’s rarely standardized, frequently opaque, and often negotiated. Unlike consumer markets, where prices are published and easily benchmarked, B2B pricing takes shape in private conversations, contract negotiations, and discount approvals.
In this environment, pricing strategy can't rely solely on internal data or theoretical models. It needs an external view, an understanding of what the market is actually doing. That’s where competitive pricing intelligence comes into play.
Discover more