Case Study

Assessing Whitespace Opportunities for Cold Storage Distribution Center

IGS worked with a large provider of cold storage warehousing to assess the amount of whitespace opportunity in several high-priority growth markets. Using a combination of big data analytics and geospatial mapping, IGS was able to help prioritize markets and identify key geographic areas for further expansion

Key Insights

• IGS assessed national demand for cold storage warehousing and helped the client narrow down to 10 high-potential markets, with additional markets added based on proximity to existing clients with manufacturing locations
• IGS developed a detailed prediction model using manufacturing size and frozen food demand assumptions, extracting manufacturing data from public sources and using geospatial analysis to identify gaps in proximity of existing storage to manufacturing output

IGS' prediction model provided market-by-market comparisons of manufacturing output and available supply, confirming key markets for expansion and details about where to add new warehouse capacity.

Customer insights helped refine marketing and sales positioning, and sales team members received detailed targeting lists of manufacturers to start sales activities prior to market entry.