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White Space Diligence for a Multi-Location Urgent Care Provider
IGS worked with a private equity sponsor on the assessment and evaluation of white space opportunity in the rural urgent care market. The study focused on both existing markets and new market expansion, specifically assessing the capacity for new location development
Key Insights
- IGS conducted an in-depth analysis of the urgent care provider's current markets (i.e., trade areas within a specific drive time) and potential expansion geographies, evaluating the level of competitiveness and demand in both existing and future geographic locations. This analysis was based on a custom demand algorithm leveraging a combination of claims data, primary research, and other socio-demographic factors
- IGS used claims-data and web-scraping tools to develop a comprehensive list of existing providers within the market and geospatial tools were used to determine overlap of competitive locations with existing demand. Market saturation provided the basis for the incremental capacity analysis