Back to Insights
Pricing and Packaging Strategy for a Communications Provider
IGS worked with a telecommunications provider offering UCaaS and CCaaS solutions to streamline pricing and packaging. The engagement aimed to reduce deal variability, improve margin visibility, and create a simpler, more strategic pricing structure.
Key Insights
- IGS developed SKU-level margin model with price floors and targets to improve pricing discipline and visibility
- IGS introduced country-based price indexing and SKU rationalization to simplify quote creation and packaging
- IGS built annual price increases into contracts and incentivized longer-term commitments via premium pricing on monthly terms