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Pricing Strategy and Promotional Optimization for a Cosmetic Treatment Provider
IGS partnered with a national cosmetic treatment provider to optimize pricing across its med spa locations. The engagement focused on benchmarking location-based services, segmenting buyers, and designing tailored promotional strategies to improve revenue capture.
Key Insights
- IGS benchmarked pricing across 100+ competitors for key med spa services, identifying regional optimization opportunities
- IGS designed seasonal promotional strategies based on customer segmentation and willingness-to-pay insights
- IGS incorporated SME insights to develop pricing recommendations aligned to customer value and market trends