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Pricing and Packaging Strategy for a SaaS Company Serving Manufacturers
IGS worked with a leading provider of alarm notification, reporting, and connected worker platforms to refine its pricing strategy, optimize packaging, and support a shift to subscription-based models. The engagement aimed to improve value capture, increase deal size, and enable both direct and channel GTM motions.
Key Insights
- IGS conducted in-depth competitive intelligence on price points, packaging, and GTM motions across product categories
- IGS assessed willingness to pay and critical value drivers across verticals and company sizes via buyer research
- IGS delivered simplified packaging, pricing models aligned to value delivery, and guidance on subscriptions, discounting, and contract design