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Pricing and Packaging Strategy for a Revenue Management SaaS
IGS supported a SaaS provider of cloud-based revenue management tools for the hospitality industry, aiming to refine its pricing, packaging, and go-to-market approach. The project focused on improving alignment with customer value and unlocking revenue growth opportunities.
Key Insights
- IGS recommended a value-based pricing model aligned with usage patterns, market conditions, and customer needs
- IGS proposed flexible packaging and conducted test-and-learn experiments to optimize based on feedback and performance
- IGS enabled long-term value capture through structured contracts, implementation incentives, and innovation-focused delivery