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Pricing and Packaging Strategy for a Car Wash Franchise
IGS worked with a national car wash franchise to refine its pricing, packaging, and promotional strategy across a diverse location footprint. The engagement focused on aligning service tier pricing to value, improving margin performance, and balancing acquisition with retention.
Key Insights
- IGS conducted competitive pricing analysis across 300+ locations using mystery shopping and scraping across AZ, CA, CO, and TX
- IGS analyzed customer WTP, price sensitivity, and preferences across wash tiers to inform premium offerings and promotion strategy
- IGS designed future-state pricing and packaging architecture to support margin expansion, service tier clarity, and reduced churn